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HoReCa Exhibitions




Target: Find partners for HoReCa and Retail. KPI: 100 new partners

Sales predicted: 100 000 $

Costs Comments Amount ($)
HORECAEXPO St Petersburg HoReCa exposition 23 000 $
WorldFood Moscow consumption goods exhibition (retail) 35 000 $
HoReCa Magazine Articles and advertisement 15 000 $
TOTAL COSTS 73 000 $

Direct B2B (Catering, Offices, Language Courses)

Language courses target: Brand representation and comprehensiveness of HoReCa distribution. KPI: 180 - 230 companies

Sales 50 000 $

Catering services target: Contracts with 20 Catering Service companies (CS).

Sales: 100 000 $

Offices target: 20 Contracts

Sales - 50 000 $

Costs Comments Amount ($)
Language courses Language courses search and leaflets distributed among existing language courses 11 077 $
Catering Services Salaries & other costs 15 000 $
Offices Salaries & other costs 11 000 $
TOTAL COSTS 37 077 $

2nd Year

Priorities are:

· Continuing active Shocoladnica collaboration

· Entering the first retail chain: Perekrestok

· Starting event marketing to involve consumers

· Continuing Voyage promotional campaigns

Total costs: 1 443 056 $

Total sales: 4 566 338 $

Total sales RSP: 24 220 880 $

 

Shocoladnica

Target 1: increasing in buying our tea at café. KPI: the amount of ordering tea 25% of all orders of tea ( +5% to previous year)

Target 2: people continue interested in buying our special present tea bags. KPI: 10% of those who drink tea in café buy usual boxes of tea; 3% of those who drink tea in café buy gift package (more than in previous year, because amount of people who order tea in café increase)

Target 3: people interested in collecting stamps. KPI: 5000 people collected for 10 coupons and applied for a gift of stock.

Sales predicted: 5 678 954 $ ( 17 966 180 $ RSP )

Activities Short description Costs ($)
Branded cups and teapot is renewable wear products 10% 4 438
The clip with the logo Clip in menu with our logo.
The POS Pyramid to summer menu Type of pos-materials with information about special summer menu. New collection. 4 218
The coupon on the bill Special coupon with images of interesting information about it. 103 253
Gift packaging Gift, which goes to people, who collected 10 coupons. Only first 5000 people with coupons. 468 750
  TOTAL MARKETING COSTS $ 580 660

Retail

Sales predicted: 4 978 543 $ RSP

Costs Comments Amount ($)
Payment for retail shelves Payment for shelves in supermarkets in MOSCOW Malls, supermarkets "Perekrestok" and hypermarkets "Karusel" in Moscow $201 450
In store advertising materials Payments for stoppers for 3 months, wobblers for 9 months, lightboxes for 6 months in key stores $29 503
Staff expences Salary (KAM "Perekrestok" (Key Account Manager), Marketing manager, Sales Manager, Retail sales analyst, 4 Sales Representatives, Designer of marketing material, Assistant) $153 750
TOTAL COSTS $384 703

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