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Appendix 3. Shocoladnica collaboration calculations
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| Activities | Short description | |
| Costs | Designer | One – time salary |
| Voyage tea bag as a gift | (((232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)) * 135 (number of cafes in Moscow)) * 4 (cost) | |
| Branded cups and teapot | ((170 (the price printed on the kettle and 750 ml) * 20 (the number of teapots in one cafe) + (60 * 82 (+ cost of a cup saucer)) + (110 (the price printed on the kettle and 400 ml.* 20 (the number of teapots in one cafe)) * 135 (total number of cafes)), each subsequent year spend on restoration deterioration in 10% of the original amount. | |
| Leaflet-Guide | The total number of booklets in a cafe, taking into account their different species (40) *price booklet (12) * number of cafes (135), again at 3 years of spending at 10% recovery of the original amount. | |
| Page in the menu for Voyage | price list menu * The number of sheets*the number of cafes | |
| The clip with the logo | (the order of clips - 45 rubles) * (number 15 on the one cafe) * (number of cafes), take into account depreciation of 10% for the third year | |
| The POS Pyramid to summer menu | (price for Pyramid 50) * (number of tables in a single institution 20) * (the number of establishments 135). The pyramid will be updated each year. | |
| The coupon on the bill Gift packaging | Again, consider the number of visitors per year ((232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) and multiply by the expected proportion of consumers of tea (in the 2nd year it will grow 5% is projected. We need a small size coupon somewhere A8, so the price will be about 1 ruble. Price for a set of tea café 3000. We do not give all but the first 5000 visitors who have collected 10 stamps | |
| Sales | Buying tea | Assume that we produce a beautiful gift set for 3000 and bought 3% of the ordered Wissotzky, and the usual package buy 10% of the ordered. We will continue to grow our share of ordering tea, buying shares leave the same. (((232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes))*[(0,1 (the percentage of customers, who want to buy bag)*90 (price of the tea bag)) + 0,03(the percentage of customers, who want to buy present box)*1500 (price of the present box)] |
| Sales ($ per year) for Wyssotzky (cups of tea) | [232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes)* 20 (price of tea for Shokoladnica)] – [232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes)* 2 (price of tea for us) | |
| Sales ($ per year) for Shocoladnica (cups of tea) | [232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes)* 160 (price of a big size teapot 750 ml)* 0,3( percent of customers who drink tea in big size teapots)] + [232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes)* 160 (price of a small size teapot 400 ml)* 0,7( percent of customers who drink tea in small size teapots)] - [232 (days) * 250 (visitors per day) 133 (weekends) * 300 (visitors a day off)) * 0.2 (the percentage of customers)*135 (number of cafes)* 20 (price of tea, costs)] |
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