WHILE READING. GAP FILL: Put the words into the gaps in the text. Google has ________ a new service that is set to rival Wikipedia

GAP FILL: Put the words into the gaps in the text.

READING: Read and fill in the spaces.

Google has ___________________________ that is set to rival Wikipedia, the Internet’s most visited encyclopedia. Google’s new product, called Knol, aims to knock Wikipedia ____________________ the web’s largest reference source. A Google spokesperson said the new project will get authors, experts and ordinary people “___________________________ to write an authoritative article about it”. The added bonus for contributors is that Knol’s writers will be able to put adverts on their work and ______________________ profits. This is a departure from Wikipedia, which relies on voluntary contributions. Knol is currently _____________________ say it should be fully operational within months. It seems to be another step towards Google’s mission “to organize the world’s information and make it ___________________________”.

The name ‘Knol’ ___________________________ ‘knowledge,’ and a ‘knol’ represents one written article. A spokesperson said: “A ‘knol’ is meant to be the first thing someone who searches for this topic ____________________ to read…The goal is for ‘knols’ to ____________________, from scientific concepts to entertainment.” The main difference between Google’s new service and Wikipedia is the ____________________ between authors. Knol hopes to encourage an element of rivalry among contributors. Authors will know there is a link between the quality of their writing and how much ____________________ might generate. Another difference is that on Knol, people will not be able to edit each other’s work. Wikipedia’s founder Jimmy Wales doubted whether Knol would be able to generate enough “quality content” and suggested that Knol articles ____________________.