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I. Reading. Read the text and choose the best answer (A–D) to complete the sentences (1–5).
Read the text and choose the best answer (A–D) to complete the sentences (1–5).
Coca-Cola is probably the world’s best-known taste, and was the first truly global brand. Dr. John Stith Pemberton, a pharmacist from Atlanta, Georgia, invented the drink. He mixed the Coca-Cola syrup, which was combined with carbonated water to make a popular soda fountain drink, in the local Jacob’s Pharmacy. The first customers, who paid a hand-some 5 cents a glass, pronounced the drink to be “excellent,” “delicious and refreshing.”
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the pro duct’s unusual name and wrote it down in his florid handwriting, feeling that the “two C’s would look well in advertising.” The first advertisement for the drink appeared in the Atlanta Journal, and handpainted oilcloth signs indicated which soda fountains offered the product. This was just the first step in a fantastic co-operation between the brand and advertising, which has made the trademark universally recognized. A continuous stream of slogans have entered the collective consciousness, from “Drink Coca Cola” in 1886, the iconic “I’d Like to Teach the World to Sing” television advertisement of 1971, right up to the simple assertion “Real” of today’s campaign.
From its original output of around nine drinks a day, Coca-Cola is now the world’s most ubiquitous brand, serving over 1.3 billion drinks every day.
Taken from “Made in America: The History of CocaCola,”-Levi’s to Barbie to Google, by Nick Freeth, 2005
1. The Coca-Cola logo comes from ...
Aan idea that Dr. John Stith Pemberton had.
Ban advertisement in the Atlanta Journal.
CFrank M. Robinson’s belief that the name would market well.
Dthe first customers at Jacob’s Pharmacy.
2. CocaCola- has been advertised for about ... years.
3. Coca-Cola first became popular with. ..
Ayoung people who saw the TV commercials.
BDr. Pemberton’s friends and family.
Cthe customers at the local pharmacy.
DFrank M. Robinson.
4. CocaCola- has become the popular and recognized product that it is today due to ...
Aits cheap price in Jacob’s Pharmacy.
Bthe first customers who drank it.
CDr. Pemberton’s disgusting recipe.
Dthe brand and advertising together.
5. “Ubiquitous” means ...
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