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. , ,




:
  1. C ,
  2. I. - ,
  3. I. - ,
  4. II.
  5. III.
  6. III. .
  7. IV.
  8. SWOT .
  9. SWOT-
  10. SWOT-

, , , , .

:

1.

2.

3.

4.

5.

6.

7.

8.

:

1.

2.

3.

4.

5.

6.

7.

a ee cpe ooe opaa coepeeo cpoopoa oee ypo oooce, papaoa cyaoe a a cya ooe epeex ocoec, papaoa cpae, oopa oo opaa ocy ee pepa oeae ypo oe oooc.

p aae ooecx aopo paccapa:

1. - e (e);

2. - aooy cay;

3. - eyapo ae aac;

4. - ypoe aoc acee eo opac;

5. - aeecocooc pep.

p aae oecx aopo eoxoo ce:

1. - a coae o apa opoe ey cpaa;

2. - poeocco aoeo oo, apaeo po pex cpa;

3. - opa aa ecx opao ac epaoo paeca;

4. - ypoe pa paooo peypoa oo;

5. -ooee ocyapca eyx oo aooooy aooaecy;

6. - peo oo ecx ace;

7. - opae a oyee ccy ae paoe c.

oe aop a oocee xapaepc, oope oaa eocpeceoe e a eoc pao opaa. x aa ooe pyoocy p yo ee cpae ype ee o a pe.

cceyc:

1. - eee eopaecx yco;



2. - ypoe oxoo acee x pacpeeee;

3. - ee pax oapo ycy;

4. - ypoe oype opac;

5. - o pa, aaea opaae;

6. - eoc pa;

7. - aeoc pa paeco.

yooco opaa oao ocoo ce a ee exooeco cpeo, o e yyc oe oe e ee, oope peca ypoy caoy cyecoa opaa ycox oype. a ee exooeco cpe oe ya ee:

1. - exoo pooca;

2. - ocpyox aepaax;

3. - pee oepo ex poepoa ox oapo ycy;

4. - ypae;

5. - exoo copa, opao epea opa;

6. - cpecax c.

a aopo oype peoaae oco opo co copo pyooca opaa a ec oypeo. o ooe pyoocy opaa ocoo oo oea ypoa. aae oypeo e epe aocece o:

- aa yyx ee oypeo;

- oea x eye cpae;



- oea peoco ooceo oypeo epce pa opac;

- yee cx cax copo oypeo.

oae aop ee cpe a eec oecee eoc, ycao, ooe, oa pa. ycox ooeco ecaoc eo coao cpee poac oe poe, pecae oy ypoy opaa. o eo cpac c poea, opaa a coaa ccea oa ec, pcocaac ee cpee.

a eyapox aopo ocoeo ae opaa, oope ecy copac ecoa a eyapoo pe. yoocy eoxoo ce a cyae, oopa caaec a opo eyapoo pe. yo ocea oy paec pyx cpa, peycapay yc o ae pacpe aoaoo pa eo oex opace.

:

1. PESTLE-, ;

2. ., ;

3. , , ;

4. SWOT-, ; .



PEST- ( STEP) , (Political), (Economic), (Social) (Technological) , .

PEST- , .

PESTLE- (Legal Environmental) PEST-. , , SLEPT- ( ) STEEPLE-: -, , , (), , . .

(. Porter five forces analysis) , - 1979 .

:

  • -;
  • ;
  • ;
  • ;
  • .

SWOT , : strengths ( ), weaknesses ( ), opportunities () threats ().


: 2015-01-19; : 15;







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