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Useful Language. Unit 1 Companies Word Definition Translation Transcription advertising the business of encouraging people to buy goods
Unit 1 Companies
| Word | Definition | Translation | Transcription |
| advertising | the business of encouraging people to buy goods by means of advertisements, such as notices in newspapers or short films on TV | реклама | ‘ædvətaızıŋ |
| annual | relating to a period of year | ежегодный | ‘ænju:əl |
| article | a piece of writing on a particular subject in a newspaper or magazine | статья | ‘a:tıkl |
| based in | working or living in a particular place | расположенный, находящийся | beıst ın |
| beverage | any drink, usually other than water | напиток | ‘bevərədZ |
| brackets | two symbols put around a word, phrase or sentence in a piece of writing to show that this word, phrase or sentence is separate from the main part | скобки | ‘brækıts |
| cereal | a food made from grain which is eaten esp. in the mornings | хлопья (к завтраку) | ‘sıərıəl |
| coin | a small round piece of metal which is used as money | монета | ‘kØın |
| commercial | - connected with buying and selling goods and services; - connected with carrying goods or passengers who pay | коммерческий торговый | kə’mə:Sl |
| community | all people who live in a particular area, country, etc. when they are talked about as a group | община, группа населения, сообщество | kə’mju:nıtı |
| competitor | a person or an organization that tries to be better than others, especially in business | конкурент соперник | kəm’petıtə |
| convenience food | food that you buy frozen or in a box or can, that you can prepare and cook very quickly and easily | продукты быстрого приготовления | kən’vı:nıəns fu:d |
| conversation | the interchange through speech of information, ideas | разговор беседа | ,kØnvə’seıSn |
| employ | to give someone a job to do for payment | нанимать на работу | ım’plØı |
| employee | a person who is paid to work | служащий, наёмный работник | ımplØıı: |
| environment | the natural world in which people, animals, and plants live | окружающая среда | ın’vaıərənmənt |
| exporter | a person, company, or country that exports goods (sells them to another country) | экспортер | ek’spo:tə |
| goods | items for sale | товар | gUdz |
| guide | a book that gives information about a place for travellers or tourists | путеводитель | gaıd |
| head office | the main office of a company | главный офис | ,hed ‘Øfıs |
| include | to add as a part of sth else; put in as a part of a set, group | включать, заключать в себе | ın’klu:d |
| instant | (of food or drink) usually in dried or powder form, that can be prepared very easily and quickly, by adding esp. hot water, e.g. instant coffee/ soup/mashed potato | растворимый, быстрозаваримый | ‘ınstənt |
| introduce s.o. to s.o. | to make s.o. know another person | представить кого-л. кому-л. | ,ıntrə‘dju:s |
| lock | a device that keeps something such as a door, lid, etc. closed, usually needing a key to open it | замок | lØk |
| main | most important | основной, главный | meın |
| manufacture | to make goods in large quantities, using machinery | производить | ,mænju’fæktSə |
| market | a place or event at which people gather in order to buy and sell things | рынок | ‘ma:kıt |
| mechanism | a set of moving parts in a machine that performs a task | механизм | ‘mekənızm |
| multinational | (of a business) working in several different countries | транснациональный, международный | ,mUltı‘næSənəl |
| offer | to to provide or supply sth | предлагать | ‘Øfə(r) |
| operate | to work in a particular way or from a particular place | работать, действовать, управлять | ‘Øpəreıt |
| particular | special or single; this and not any other | конкретный, определённый | pə‘tıkjUlə |
| polite | behaving in a way that is socially correct, kind and caring for other people's feelings | вежливый | pə‘laıt |
| produce | to make things to be sold, especially in large quantities | производить, выпускать | prə’dju:s |
| product | something that is produced or grown to be sold | продукт | ‘prØdəkt |
| provide services | to offer something useful customers | предоставлять услуги | prə’vaıd sə:vısız |
| recycled packaging | materials used to wrap goods that have already beеn used once, in order to reduce waste and harm to the environment | упаковка из переработанных материалов | rı:,saıkld ‘pækədZıŋ |
| request | an act of asking | просьба | rı‘kwest |
| retail | the selling of goods to the public, usually through shops | розничная продажа | ‘rı:teıl |
| research | systematic investigation to establish facts or principles or to collect information on a subject | исследование | rı’sə:tS |
| sales | the number of items sold | продажи | seılz |
| security system | things that protect a building or place against crime, danger, etc | система охраны | sı’kju:rıtı sıstəm |
| self-employed | not working for an employer but finding work for yourself or having your own business | предприниматель | ,selfım‘plØıd |
| sell | to give something to someone in exchange for money | продавать | sel |
| sign | to write your name, usually on a written or printed document, to show that you agree with its contents or have written it yourself | подписать, расписаться | saın |
| signature | your name as you usually write it, for example at the end of a letter | подпись | ‘sıgnətSə |
| specialize in | to be an expert in a particular area of work, study, or business | специализироваться на | ‘speSəlaız ın |
| subsidiary | a company that is owned or controlled by another larger company | дочерняя компания | səb’sıdıərı |
I. Match the words (1 – 10) with the definitions (a – j):
1.subsidiary
2.manufacture
3.exporter
4.goods
5.operate
6.signature
7.employ
8.retail
9.introduce
10.offer
a.a person, company, or country that sells products to another country
b.to provide or supply something
c.give someone a job to do for payment
d.a company that is owned or controlled by another larger company
e.work in a particular way or from a particular place
f.make someone know another person
g.make products in large quantities
h.the selling of products to the public, usually through shops
i.items for sale
j.your name as you usually write it, e.g. at the end of a letter
II. Complete the sentences with words from the Useful Language (the first letter is given):
1.Companies publish a………………… reports to inform the public about the year's activities.
2.The company s………………… in selling security systems.
3.Nestle is one of the biggest producers of c………………… food.
4.Retail s………………… are lower than expected this year.
5.The boss refused our r………………… to leave work early.
6.We're trying to keep our new product a secret from our c………………… .
7.We do not sell any alcoholic b………………… .
8.The company is doing a lot to protect the e………………… from pollution by using r………………… packaging.
9.Our m………………… activity is to p………………… information services.
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