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Useful Language
Стр 1 из 3Следующая ⇒
Unit 9 Selling
| Word | Definition | Translation | Transcription |
| ad | an advertisement | реклама | æd |
| advertisement | a notice, picture, or film telling people about a product, job, or service | реклама | əd vɜː.tɪs.mənt |
| advertisingcampaign | a planned series of advertisements to persuade people to buy it or use product or service | рекламная кампания | æd.və.taɪ.zɪŋ kæm peɪn |
| alcohol | a colourless liquid which can make you drunk | алкоголь | æl.kə.hɒl |
| (to) attract customers | To make customers feel interested in something or want to go somewhere | привлекать покупателей | ə trækt kʌs.tə.mərz |
| audience | the group of people together in one place to watch or listen to a play, film, someone speaking | публика | ɔː.di.ənt s |
| authorities | a group of people with official responsibility for a particular area of activity | власти | ɔːˈθɒr.ɪ.ti |
| beer | an alcoholic drink made from grain | пиво | bɪər |
| billboard | a very large board on which advertisements are shown, especially at the side of a road | рекламный щит | bɪl.bɔːd |
| (to) boost sales | to improve or increase sales | подъем продаж | bust .seɪlz |
| cancellation | when someone decides that an organized event will not happen or stops an order for something | отмена (сделанного заказа) ; прекращение | kænt .səl eɪ.ʃən |
| cash | money in the form of notes and coins, rather than cheques orcredit cards | наличные | kæʃ |
| (to) catch | to discover, see or realise something | уловить, понять | kætʃ |
| cigarettes | a small paper tube filled with cut pieces of tobacco, which people smoke | сигарета | sɪg.əret |
| (to) click on a link | to choose an item on a computer screen by pressing one of the buttons on a mouse | щелкнуть ( кликнуть) по ссылке | klɪk ɒn ə lɪŋk |
| client | a customer or someone who receives services | клиент | klaɪ.ənt |
| credit | a method of paying for goods or services at a later time, usu with some interest | кредит | kred.ɪt |
| direct mailing | the practice of sending advertisement directly to particular people through the post | прямая (почтовая) рассылка | da ɪˈrekt meɪl |
| discount | a reduction in the usual price | скидка | dɪs.kaʊnt |
| (to) download | to copy information from the Internet or from another computer to your computer | загружать, скачивать | |
| (to) enter a market | to start working producing/selling goods in a particular market | Выходить на рынок | en.tər mɑː.kɪt |
| (to) expand | To make something become bigger in size, number, or importance | увеличиваться в объёме, в размерах, в количестве | ɪk spænd |
| (to)expand range of services | to increase the number of services provided | расширить ассортимент услуг | ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz |
| fight | when you use a lot of effort to defeat someone or achieve something, or to stop something happening | борьба | faɪt |
| figure | the symbol for a number or an amount expressed in numbers | цифра | fɪg.ər |
| fine (to collect) | certain amount of money exacted as a penalty | штраф | faɪn |
| frozen | food preserved at a very low temperature so that it becomes hard | замороженный | frəʊ.zən |
| (to) go ahead | to start or continue, often after obtaining permission | продолжать | gəʊ.ə.hed |
| hypermarket | a very large shop, usually outside the centre of town | гипермаркет | haɪ.pə mɑː.kɪt |
| (to) improve market share | to sell more of your products or services compared with other companies than you did in the past | увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж) | ɪm pruv mɑː.kɪt ʃeər |
| increase | a rise in the amount or size of something | возрастание, рост | ɪn.kris |
| (to)interrupt | to stop a person from speaking for a short period by something you say or do | прерывать, перебивать | ɪn.tərʌpt |
| law | a rule, usually made by a government, that is used to order the way in which a society behaves | закон | lɔ |
| live |
|
| lɪv |
| mayor | a person who is elected or chosen to govern a town or city | мэр | meər |
| media (massmedia) | newspapers, magazines, radio and television considered as a group | средства массовой информации | mi.di.ə |
| non-refundable | That cannot be returned, for example of customers are not happy or change their minds | невозмещаемый | nɒn rɪˈfʌndbl |
| obligation | something that you must do | обязательство | ɒb.lɪˈgeɪ.ʃən |
| (to) offer a discount | To take an amount of money off the usual cost of something | ɒf.ər ə dɪs.kaʊnt | |
| once-in-a-lifetime | describes an experience or opportunity that is very special because it is the only time you will be able to have it | раз в жизни; один раз за всю жизнь | wʌnt .sɪnəlaɪf.taim |
| outdoors | outside rather than in a building | на открытом воздухе; на улице | aʊt dɔːz |
| outdoor advertisement | an advertisement that appears on the streets in the form of billboards, etc | объявление наружной рекламы | aʊt dɔːr |
| online | done using the Internet | онлайновый, доступный через интернет | ɒn.laɪn |
| pastime | an activity which is done for enjoyment | времяпрепровождение, развлечение, | pɑːs.taɪm |
| permission | if someone is given permission to do something, they are allowed to do it | разрешение | pə mɪʃ.ən |
| pollution | damage caused to water, air, etc. by harmful substances or waste | загрязнение | pə lu.ʃən |
| preceding | coming or happening before something | предшествующий, предыдущий | prɪˈsi.dɪŋ |
| press ads | advertisement printed in newspaper, magazine etc | рекламное объявление в прессе | pres ædz |
| (to) promote aname | to make more people aware of a product, company etc, for example by advertising it | рекламировать, продвигать имя (товара, компании) | prə məʊt ðə neɪm |
| radical | complete or extreme | радикальный | ræd.ɪ.kəl |
| range | a set of products of a particular type | ассортимент | reɪndʒ |
| relocation | The action of moving something, especially a company or its workers, to a new place to work or operate | перемещение, перебазирование | ri.ləʊ ˈkeɪ.ʃən |
| resident | a person who lives or has their home in a place | житель | rez.ɪ.dənt |
| slimming products | some products which are supposed to help person become thinner | товары для похудения | slɪm.ɪŋ prɒd.ʌktz |
| slot | a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts | надлежащее место, место в расписании, интервал времени | slɒt |
| soccer | a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal | футбол | sɒk.ər |
| statistics | information based on a study of the number of times something happens or is present | статистика | stətɪs.tɪks |
| (to)stay ahead of | to stay in front of | оставаться впереди | steɪ əˈhed əv |
| strict | strongly limiting someone's freedom to behave as they wish | строгий | strɪkt |
| (to) sum up | to describe or express the important facts or characteristics about something or someone | резюмировать, суммировать; обобщать; | sʌm ʌp |
| target audience | the group of people that a TV programme, advertisement, etc. is aimed at | целевая аудитория | tɑ.gɪt ɔː.di.ənt s |
| time slot | an amount of time which is officially allowed for a single event in a planned order of activities or events | отрезок времени, временной интервал | taɪm slɒt |
| (to) undertake | to do or begin to do something, especially something that will take a long time or be difficult | предпринимать, совершать | ʌn.də teɪk |
| warning | something that makes you understand there is a possible danger or problem, especially one in the future | предупреждение | wɔː.nɪŋ |
| window | the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself | витрина(магазина) | wɪn.dəʊ |
| wine | an alcoholic drink which is usually made from grapes | вино | waɪn |
| word-of-mouth | the process of people telling each other about something | устный, передаваемый из уст в уста | wɜːd əv maʊθ |
| youth | the period of your life when you are young or the state of being young | молодёжь | juθ |
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