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Useful Language




Unit 9 Selling

Word Definition Translation Transcription
ad an advertisement реклама æd
advertisement a notice, picture, or film telling people about a product, job, or service реклама əd vɜː.tɪs.mənt
advertisingcampaign a planned series of advertisements to persuade people to buy it or use product or service рекламная кампания æd.və.taɪ.zɪŋ kæm peɪn
alcohol a colourless liquid which can make you drunk алкоголь æl.kə.hɒl
(to) attract customers To make customers feel interested in something or want to go somewhere привлекать покупателей ə trækt kʌs.tə.mərz
audience the group of people together in one place to watch or listen to a play, film, someone speaking публика ɔː.di.ənt s
authorities a group of people with official responsibility for a particular area of activity власти ɔːˈθɒr.ɪ.ti
beer an alcoholic drink made from grain пиво bɪər
billboard a very large board on which advertisements are shown, especially at the side of a road рекламный щит bɪl.bɔːd
(to) boost sales to improve or increase sales подъем продаж bust .seɪlz
cancellation when someone decides that an organized event will not happen or stops an order for something отмена (сделанного заказа) ; прекращение kænt .səl eɪ.ʃən
cash money in the form of notes and coins, rather than cheques orcredit cards наличные kæʃ
(to) catch to discover, see or realise something уловить, понять kætʃ
cigarettes a small paper tube filled with cut pieces of tobacco, which people smoke сигарета sɪg.əret
(to) click on a link to choose an item on a computer screen by pressing one of the buttons on a mouse щелкнуть ( кликнуть) по ссылке klɪk ɒn ə lɪŋk
client a customer or someone who receives services клиент klaɪ.ənt
credit a method of paying for goods or services at a later time, usu with some interest кредит kred.ɪt
direct mailing the practice of sending advertisement directly to particular people through the post прямая (почтовая) рассылка da ɪˈrekt meɪl
discount a reduction in the usual price скидка dɪs.kaʊnt
(to) download to copy information from the Internet or from another computer to your computer загружать, скачивать  
(to) enter a market to start working producing/selling goods in a particular market Выходить на рынок en.tər mɑː.kɪt
(to) expand To make something become bigger in size, number, or importance увеличиваться в объёме, в размерах, в количестве ɪk spænd
(to)expand range of services to increase the number of services provided расширить ассортимент услуг ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz
fight when you use a lot of effort to defeat someone or achieve something, or to stop something happening борьба faɪt
figure the symbol for a number or an amount expressed in numbers цифра fɪg.ər
fine (to collect) certain amount of money exacted as a penalty штраф faɪn
frozen food preserved at a very low temperature so that it becomes hard замороженный frəʊ.zən
(to) go ahead to start or continue, often after obtaining permission продолжать gəʊ.ə.hed
hypermarket a very large shop, usually outside the centre of town гипермаркет haɪ.pə mɑː.kɪt
(to) improve market share to sell more of your products or services compared with other companies than you did in the past увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж) ɪm pruv mɑː.kɪt ʃeər
increase a rise in the amount or size of something возрастание, рост ɪn.kris
(to)interrupt to stop a person from speaking for a short period by something you say or do прерывать, перебивать ɪn.tərʌpt
law a rule, usually made by a government, that is used to order the way in which a society behaves закон
live
  1. having life
  2. recorded or seen while it is happening
  1. Живой
  2. Вживую (живая музыка)
lɪv
mayor a person who is elected or chosen to govern a town or city мэр meər
media (massmedia) newspapers, magazines, radio and television considered as a group средства массовой информации mi.di.ə
non-refundable That cannot be returned, for example of customers are not happy or change their minds невозмещаемый nɒn rɪˈfʌndbl
obligation something that you must do обязательство ɒb.lɪˈgeɪ.ʃən
(to) offer a discount To take an amount of money off the usual cost of something   ɒf.ər ə dɪs.kaʊnt
once-in-a-lifetime describes an experience or opportunity that is very special because it is the only time you will be able to have it раз в жизни; один раз за всю жизнь wʌnt .sɪnəlaɪf.taim
outdoors outside rather than in a building на открытом воздухе; на улице aʊt dɔːz
outdoor advertisement an advertisement that appears on the streets in the form of billboards, etc объявление наружной рекламы aʊt dɔːr
online done using the Internet онлайновый, доступный через интернет ɒn.laɪn
pastime an activity which is done for enjoyment времяпрепровождение, развлечение, pɑːs.taɪm
permission if someone is given permission to do something, they are allowed to do it разрешение pə mɪʃ.ən
pollution damage caused to water, air, etc. by harmful substances or waste загрязнение pə lu.ʃən
preceding coming or happening before something предшествующий, предыдущий prɪˈsi.dɪŋ
press ads advertisement printed in newspaper, magazine etc рекламное объявление в прессе pres ædz
(to) promote aname to make more people aware of a product, company etc, for example by advertising it рекламировать, продвигать имя (товара, компании) prə məʊt ðə neɪm
radical complete or extreme радикальный ræd.ɪ.kəl
range a set of products of a particular type ассортимент reɪndʒ
relocation The action of moving something, especially a company or its workers, to a new place to work or operate перемещение, перебазирование ri.ləʊ ˈkeɪ.ʃən
resident a person who lives or has their home in a place житель rez.ɪ.dənt
slimming products some products which are supposed to help person become thinner товары для похудения slɪm.ɪŋ prɒd.ʌktz
slot a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts надлежащее место, место в расписании, интервал времени slɒt
soccer a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal футбол sɒk.ər
statistics information based on a study of the number of times something happens or is present статистика stətɪs.tɪks
(to)stay ahead of to stay in front of оставаться впереди steɪ əˈhed əv
strict strongly limiting someone's freedom to behave as they wish строгий strɪkt
(to) sum up to describe or express the important facts or characteristics about something or someone резюмировать, суммировать; обобщать; sʌm ʌp
target audience the group of people that a TV programme, advertisement, etc. is aimed at целевая аудитория tɑ.gɪt ɔː.di.ənt s
time slot an amount of time which is officially allowed for a single event in a planned order of activities or events отрезок времени, временной интервал taɪm slɒt
(to) undertake to do or begin to do something, especially something that will take a long time or be difficult предпринимать, совершать ʌn.də teɪk
warning something that makes you understand there is a possible danger or problem, especially one in the future предупреждение wɔː.nɪŋ
window the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself витрина(магазина) wɪn.dəʊ
wine an alcoholic drink which is usually made from grapes вино waɪn
word-of-mouth the process of people telling each other about something устный, передаваемый из уст в уста wɜːd əv maʊθ
youth the period of your life when you are young or the state of being young молодёжь juθ

 


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