Word
| Definition
| Translation
| Transcription
|
ad
| an advertisement
| реклама
| æd
|
advertisement
| a notice, picture, or film telling people about a product, job, or service
| реклама
| əd vɜː.tɪs.mənt
|
advertisingcampaign
| a planned series of advertisements to persuade people to buy it or use product or service
| рекламная кампания
| æd.və.taɪ.zɪŋ kæm peɪn
|
alcohol
| a colourless liquid which can make you drunk
| алкоголь
| æl.kə.hɒl
|
(to) attract customers
| To make customers feel interested in something or want to go somewhere
| привлекать покупателей
| ə trækt kʌs.tə.mərz
|
audience
| the group of people together in one place to watch or listen to a play, film, someone speaking
| публика
| ɔː.di.ənt s
|
authorities
| a group of people with official responsibility for a particular area of activity
| власти
| ɔːˈθɒr.ɪ.ti
|
beer
| an alcoholic drink made from grain
| пиво
| bɪər
|
billboard
| a very large board on which advertisements are shown, especially at the side of a road
| рекламный щит
| bɪl.bɔːd
|
(to) boost sales
| to improve or increase sales
| подъем продаж
| bust .seɪlz
|
cancellation
| when someone decides that an organized event will not happen or stops an order for something
| отмена (сделанного заказа) ; прекращение
| kænt .səl eɪ.ʃən
|
cash
| money in the form of notes and coins, rather than cheques orcredit cards
| наличные
| kæʃ
|
(to) catch
| to discover, see or realise something
| уловить, понять
| kætʃ
|
cigarettes
| a small paper tube filled with cut pieces of tobacco, which people smoke
| сигарета
| sɪg.əret
|
(to) click on a link
| to choose an item on a computer screen by pressing one of the buttons on a mouse
| щелкнуть ( кликнуть) по ссылке
| klɪk ɒn ə lɪŋk
|
client
| a customer or someone who receives services
| клиент
| klaɪ.ənt
|
credit
| a method of paying for goods or services at a later time, usu with some interest
| кредит
| kred.ɪt
|
direct mailing
| the practice of sending advertisement directly to particular people through the post
| прямая (почтовая) рассылка
| da ɪˈrekt meɪl
|
discount
| a reduction in the usual price
| скидка
| dɪs.kaʊnt
|
(to) download
| to copy information from the Internet or from another computer to your computer
| загружать, скачивать
|
|
(to) enter a market
| to start working producing/selling goods in a particular market
| Выходить на рынок
| en.tər mɑː.kɪt
|
(to) expand
| To make something become bigger in size, number, or importance
| увеличиваться в объёме, в размерах, в количестве
| ɪk spænd
|
(to)expand range of services
| to increase the number of services provided
| расширить ассортимент услуг
| ɪk spænd ðə reɪndʒ əv sɜː.vɪsiz
|
fight
| when you use a lot of effort to defeat someone or achieve something, or to stop something happening
| борьба
| faɪt
|
figure
| the symbol for a number or an amount expressed in numbers
| цифра
| fɪg.ər
|
fine (to collect)
| certain amount of money exacted as a penalty
| штраф
| faɪn
|
frozen
| food preserved at a very low temperature so that it becomes hard
| замороженный
| frəʊ.zən
|
(to) go ahead
| to start or continue, often after obtaining permission
| продолжать
| gəʊ.ə.hed
|
hypermarket
| a very large shop, usually outside the centre of town
| гипермаркет
| haɪ.pə mɑː.kɪt
|
(to) improve market share
| to sell more of your products or services compared with other companies than you did in the past
| увеличить долю рынка (удельный вес компании в общем объеме рыночных продаж)
| ɪm pruv mɑː.kɪt ʃeər
|
increase
| a rise in the amount or size of something
| возрастание, рост
| ɪn.kris
|
(to)interrupt
| to stop a person from speaking for a short period by something you say or do
| прерывать, перебивать
| ɪn.tərʌpt
|
law
| a rule, usually made by a government, that is used to order the way in which a society behaves
| закон
| lɔ
|
live
| - having life
- recorded or seen while it is happening
| - Живой
- Вживую (живая музыка)
| lɪv
|
mayor
| a person who is elected or chosen to govern a town or city
| мэр
| meər
|
media (massmedia)
| newspapers, magazines, radio and television considered as a group
| средства массовой информации
| mi.di.ə
|
non-refundable
| That cannot be returned, for example of customers are not happy or change their minds
| невозмещаемый
| nɒn rɪˈfʌndbl
|
obligation
| something that you must do
| обязательство
| ɒb.lɪˈgeɪ.ʃən
|
(to) offer a discount
| To take an amount of money off the usual cost of something
|
| ɒf.ər ə dɪs.kaʊnt
|
once-in-a-lifetime
| describes an experience or opportunity that is very special because it is the only time you will be able to have it
| раз в жизни; один раз за всю жизнь
| wʌnt .sɪnəlaɪf.taim
|
outdoors
| outside rather than in a building
| на открытом воздухе; на улице
| aʊt dɔːz
|
outdoor advertisement
| an advertisement that appears on the streets in the form of billboards, etc
| объявление наружной рекламы
| aʊt dɔːr
|
online
| done using the Internet
| онлайновый, доступный через интернет
| ɒn.laɪn
|
pastime
| an activity which is done for enjoyment
| времяпрепровождение, развлечение,
| pɑːs.taɪm
|
permission
| if someone is given permission to do something, they are allowed to do it
| разрешение
| pə mɪʃ.ən
|
pollution
| damage caused to water, air, etc. by harmful substances or waste
| загрязнение
| pə lu.ʃən
|
preceding
| coming or happening before something
| предшествующий, предыдущий
| prɪˈsi.dɪŋ
|
press ads
| advertisement printed in newspaper, magazine etc
| рекламное объявление в прессе
| pres ædz
|
(to) promote aname
| to make more people aware of a product, company etc, for example by advertising it
| рекламировать, продвигать имя (товара, компании)
| prə məʊt ðə neɪm
|
radical
| complete or extreme
| радикальный
| ræd.ɪ.kəl
|
range
| a set of products of a particular type
| ассортимент
| reɪndʒ
|
relocation
| The action of moving something, especially a company or its workers, to a new place to work or operate
| перемещение, перебазирование
| ri.ləʊ ˈkeɪ.ʃən
|
resident
| a person who lives or has their home in a place
| житель
| rez.ɪ.dənt
|
slimming products
| some products which are supposed to help person become thinner
| товары для похудения
| slɪm.ɪŋ prɒd.ʌktz
|
slot
| a position, a time, or an opportunity for someone/something, for example, in a list, a programme of events or a series of broadcasts
| надлежащее место, место в расписании, интервал времени
| slɒt
|
soccer
| a game played between two teams of eleven people, where each team tries to win by kicking a ball into the other team's goal
| футбол
| sɒk.ər
|
statistics
| information based on a study of the number of times something happens or is present
| статистика
| stətɪs.tɪks
|
(to)stay ahead of
| to stay in front of
| оставаться впереди
| steɪ əˈhed əv
|
strict
| strongly limiting someone's freedom to behave as they wish
| строгий
| strɪkt
|
(to) sum up
| to describe or express the important facts or characteristics about something or someone
| резюмировать, суммировать; обобщать;
| sʌm ʌp
|
target audience
| the group of people that a TV programme, advertisement, etc. is aimed at
| целевая аудитория
| tɑ.gɪt ɔː.di.ənt s
|
time slot
| an amount of time which is officially allowed for a single event in a planned order of activities or events
| отрезок времени, временной интервал
| taɪm slɒt
|
(to) undertake
| to do or begin to do something, especially something that will take a long time or be difficult
| предпринимать, совершать
| ʌn.də teɪk
|
warning
| something that makes you understand there is a possible danger or problem, especially one in the future
| предупреждение
| wɔː.nɪŋ
|
window
| the decorative arrangement of goods behind the window at the front of a shop, in addition to the window itself
| витрина(магазина)
| wɪn.dəʊ
|
wine
| an alcoholic drink which is usually made from grapes
| вино
| waɪn
|
word-of-mouth
| the process of people telling each other about something
| устный, передаваемый из уст в уста
| wɜːd əv maʊθ
|
youth
| the period of your life when you are young or the state of being young
| молодёжь
| juθ
|