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Vocabulary practice. 1. Fill in the blanks in the sentences with the necessary word(s); all the letters of the word(s) are given on the right. 11. Fill in the blanks in the sentences with the necessary word(s); all the letters of the word(s) are given on the right.
2. Fill in the blanks choosing from the variants given. 1. If you want to promote your … in the search results of the major search engines, you should use SEO. a) computer b) host c) website d) disk 2. Such programs usually guarantee inclusion in the …, but do not guarantee specific ranking within the search results. a) index b) database c) code d) charter 3. To avoid undesirable content in the search indexes, … can instruct spiders net to crawl certain files or directories. a) workers b) admins c) customers d) webmasters 4. Black hat SEO attempts to improve … in ways that are disapproved of by the search engines. a) rankings b) costs c) velocity d) quality
3. Match the beginnings and the endings of the description given and put them into correct order.
4. Fill in the gaps in the text. Webmasters and content providers began ___ sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to “crawl” that page, extract links to other pages from it, and return information found on the page to be ___. The process involves a search engine spider downloading a ___ and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where they are located, as well as any weight for specific ___, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date. Site owners started to recognize the value of having their sites highly ranked and visible in search engine ___, creating an opportunity for both white hat and black ___ SEO practitioners. According to industry analyst Danny Sullivan, the earliest known use of the phrase search ___ optimization was a spam message posted on Usenet on July 26, 1997.
Critical thinking. Read the article and express your opinion on the problem.
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