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1 Liz Roman Gallese. The Cheese at Spag's Is Next to the Rugs Over by the GolfBalls Wall Street Journal, January 28, 1983, p. 1; The Discount Twist in Suburban Shopping Malls. Business Week, July 7, 1980, p. 9496; Walte Quade. The Man Who Makes Millions on Mistakes. Fortune, September 6, 1982, p. 106116; John Merwin. Lemons to Lemonade. Forbes, August 30, 1982, p. 6061.

2Statistical Abstract of U.S., 19821983.

3Standard and Poor's Industry Surveys. Retailing, June 1983.

4 John Dennis McDonald. The Game of Business, N. Y., Doubleday, 1975, p. 102.

5 Phyllis Berman. Too Big for Miracles. Forbes, June 15, 1977, p. 26.

6 Ernest Samhaber. Merchants Make History. N. Y., Harper & Row, 1964, p. 345348.

7 : Walter J. Salmon, Robert D. Buzzell, Stanton G. Cort, and Michael R. Pearce. The Super Store Strategic Implications for the Seventies. Cambridge, Mass., Marketing Science Institute, 1972, p. 83.

8 . Supermarkets Eye The Sunbelt. Business Week, September 27, 1976, p. 61,

9 Standard and Poor's Industry Surveys. Retailing, June 1983.

10 Salmonetal. The Super Store, p. 4.

11 : Ronald R. Gist. Retailing Concepts and Decisions. N.Y., John Wiley, 1968, p. 4546.

12 Standard and Poor's Industry Surveys. Retailing, June 1983.

13 .: Jonathan N. Goodrich and Jo Ann Hoffman. Warehouse Retailing: The Trend of the Future. Business Horizons, April 1979, p. 4550.

14 Catalog Showroom Hot Retailer. Chicago Tribune, December 6, 1978, Sec. 4, p. Standard and Poor's Industry Surveys. Retailing, June 1983.

15 Leo Bogart. The Future in Retailing. Harvard Business Review, November-December 1973, p. 26.

16 Belden Menkus. Remote Retailing a Reality by 1985? Chain Store Age Executive, September 1975, p. 42.

17 Millions by Mail. Forbes, March 15, 1976, p. 82.

18 : Bob Stone. Successful Direct Marketing Methods, 2nd, rev. ed. Chicago, Grain Books", 1979.

19 .: G. R. Schreiber. A Concise History of Vending In the U.S.A. Chicago, Vend, 1961, p. 9.



20 .: How the 'New Sell' is Raking in Billions. U. S. News & World Report, May 8, 1978, p. 7475.

21 .: Ronald R. Gist. Marketing and Society: Text and Cases, 2nd ed. Hinsdale, ., Dryden Press, 1974, p. 334.

22 .: Rollie Tillman. Rise of the Conglomerchant. Harvard Review, November-December 1971, p. 4451.

23 .: Phyllis Berman. Melville, Corp.: Discounting with a Diflerence. Forbes, April 16, 1979, p. 9394.

24 , , : Roger A. Dickinson. Retail Management: a Channels Approach. Belmont, Calif. Wadsworth, 1974, p. 9.

25 David Elsner. Shopping Center Boom Appears to Be Fading Due to Oberbuilding. Wall Street Journal, September 7, 1976, p. 1.

26 Menkus. Remote Retailing, p. 42.

27 . : Philip Kotler. Atmospherics as a marketing Tool. Journal of Retailing, Winter 1973/74, p. 4864.

28 Harold Haydon. Galleries: a Little Push Is Better That Too Much or No Promotion at All. Chicago Sun-Times, October 30, 1970, p. 55.



29 .: David A. Revzan. Wholesaling in Marketing Organization. N. Y., John Wiley, 1961, p. 1011.

30 . Statistical Abstract of U.S, 19821983.

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