Студопедия

КАТЕГОРИИ:

АстрономияБиологияГеографияДругие языкиДругоеИнформатикаИсторияКультураЛитератураЛогикаМатематикаМедицинаМеханикаОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРиторикаСоциологияСпортСтроительствоТехнологияФизикаФилософияФинансыХимияЧерчениеЭкологияЭкономикаЭлектроника


Vocabulary. 2. Fill in the correct word from the list below.




2. Fill in the correct word from the list below.

 

Pricing, to boost, available, to offer, target, to satisfy, marketing, to meet

1. …………………….. market

2. …………………….. goals

3. …………………….. strategy

4. …………………….. needs

5. …………………….. products

6. …………………….. objectives

7. …………………….. rebates

8. …………………….. sales

 

3. Complete the sentences with the missing parts:

research of potential market; a buyer and a seller; getting the product to; selling their goods or services for average prices; the success or failure; channel of distribution; to develop a successful marketing operation; establish these prices; element of marketing

Four main elements that are popularly known as the four P's: product, price, placement, promotion play a vital role in ……… of the marketing operation.

The product ………. refers to the goods or services that a company wants to sell. This often involves research and development (R & D) of a new product, …………., testing of the product to ensure the quality, and then introduction to the market.

There are three pricing options the company may take: above, with or below the prices that its competitors are charging. Most companies price with the market, …………. established by major producers in the industry. The producers who ………… are known as price leaders.

The third element of the marketing process – placement – involves ……….. the customer. This takes place through the channels of distribution. A common ………… is: manufacturer - wholesaler - retailer - customer.

The communication between ……… is known as promotion.

The four elements of marketing - product, price, placement and promotion, work together ………. that satisfies customers and achieves the company's objectives.

 

 

4. Choose the correct item.

 

Marketing focuses on a complex set of activities that must be performance/performed to accomplish objectives and generate exchanges. These activities, or functions, of marketing include buying, selling, transporting, storing, grading, financing, marketing research, and risk taking.

Everyone who shops for products/production (consumers, stores, businesses, governments) decides whether and what to buy.

The exchange/change process is expedited through selling.

Transporting is the process of movement/moving products from the seller to the buyer. Marketers focus on transportation costs and services.

Storing is part of the physical distribution/distribute of products. Storing includes warehousing goods.

Grading to standardizing/standard products and displaying and labeling them so that consumers clearly understand their nature and quality.

Financing: for many products, especially large items such as automobiles, refrigerators, and new homes, the marketer provider/provides credit to expedite the purchase.

Through research/search, marketers ascertain the need for new goods and services. By gathering information regularly, marketers can detect new trends and changes in consumer tastes.

Risk taking: risk is the chance of lost/loss associated with marketing decisions.

 

 


Поделиться:

Дата добавления: 2014-11-13; просмотров: 121; Мы поможем в написании вашей работы!; Нарушение авторских прав





lektsii.com - Лекции.Ком - 2014-2024 год. (0.005 сек.) Все материалы представленные на сайте исключительно с целью ознакомления читателями и не преследуют коммерческих целей или нарушение авторских прав
Главная страница Случайная страница Контакты