Fill in the correct word from the list below.

Customers, service, ads, image, target, goal, media, successful, company, save, advertising

No matter how wonderful your company's product or service is, if you don't advertise, nobody will know about it. The … of any advertising program should be to attract new customers. If done correctly, … can be a wonderful investment for your business.

Ask yourself what kind of … you want to attract, and make sure your ads speak to them on a personal level.

One of the keys to all advertising is to accentuate the pros of your … - those factors that give you your competitive edge.

You should establish an … .

There are ways to … money, but advertising is typically not the place to cut corners. … advertising may cost some money, but that is because it works.

Do research about your … market to understand who your customers are and determine what they read, watch, and listen to. Then advertise in the appropriate … to ensure that you reach your target market.

Don't try to be everything to everyone. No product or … will appeal to everyone. Therefore, find your market.

Monitor your … . It is very easy to ask new customers or clients where they heard about you.

Grammar in Use

Much/Many

Few/Little

Look and learn.

Choose the correct answer to fill in the gap.

1. _______ of the research has already been completed.

a) many

b) few

c) much

2. ______ managers hardly prepared for meeting.

a) little

b) many

c) much

3. _____ customers know popular advertising slogans.

a) little

b) many

c) much

4. If you go shopping when you are hungry, you’ll buy too ____ food.

a) few

b) little

c) much

5. Very ______ people make shopping lists.

a) a few

b) little

c) few

6. There has been ______ advance publicity for her new film.

a) a few

b) a lot of

c) many

7. There are not _____ advertising agencies in our city.

a) many

b) much

c) little

8. We put ______ ads in the local paper.

a) much

b) a few

c) a little

9. A customer wants to know as _____ information of the product as possible.

a) many

b) few

c) much

10. The goal of any advertising program should be to attract ____ new customers.

a) few

b) many

c) much

Translate into English.

1. Во многих странах существует закон, ограничивающий рекламу на телевидении.

2. В этом объявлении мало нужной информации.

3. Немногие слышали об этом производителе.

4. Он зарабатывает мало денег.

5. Мы обращались во многие рекламные агентства, но остались недовольны их работой.

6. В этом журнале я прочитал несколько интересных статей.

7. У меня очень напряженный рабочий график. Мы подписываем несколько соглашений на следующей неделе.

8. У вас много свободного времени?