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READING THE SCREEN




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  1. A. Do pre-reading tasks before each abstract, then read and translate the abstracts about the basics of management.
  2. Act out a teacher-class session giving them a few tips on reading techniques.
  3. B. Predict the answers to the questions before reading
  4. Consult the TEXTS FOR SUPPLEMENTARY READING and complete the information about ecology as a science (Texts 20, 21). Be ready to discuss the information you have read.
  5. Consult the TEXTS FOR SUPPLEMENTARY READING and complete the information about electricity (Texts 34, 35, 36, 37). Be ready to discuss the information you have read.
  6. Consult the TEXTS FOR SUPPLEMENTARY READING and complete the information about the application of computers (Text 29, 30, 31). Be ready to discuss the information you have read.
  7. Consult the TEXTS FOR SUPPLEMENTARY READING and complete the information about the history of oil extraction (Text 42). Be ready to discuss the information you have read.
  8. Consult the TEXTS FOR SUPPLEMENTARY READING and learn about early attempts to find or get clean water (Text 47). Be ready to discuss the information you have read.
  9. Consult the TEXTS FOR SUPPLEMENTARY READING and learn about the advent of municipal water treatment (Text 48). Be ready to discuss the information you have read.
  10. Exercise 2 Read and explain the reading rules.

Are the electronic media exacerbating illiteracy and making our children stupid?

On the contrary, says Colin McCabe, they have the potential to make us truly literate.

The debate surrounding literacy is one of the most chargedin education. On the one hand, there is an army of people convinced that traditional skills of reading and writing are declining. On the other hand, a host of progressives protest that literacy is much more complicated than a simple technical mastery of reading and writing. This second position is supported by most of the relevant academic work over the past 20 years. These studies argue that literacy can only be understood in its social and technical context. In Renaissance England, for example, many more people could read than could write, and within reading there was a distinction between those who could read print and those who could manage the more difficult task of reading manuscript. An understanding of these earlier periods helps us understand today’s ‘crisis in literacy’ debate.

While reading a certain amount of writing is as crucial as it has ever been in industrial societies, it is doubtful whether a fully extended grasp of either is as necessary as it was 30 or 40 years ago. While print retains much of its authority as a source of topical information, television has increasingly usurped this role. The ability to write fluent letters has been undermined by the telephone and research suggests that for many people the only use for writing, outside formal education, is the compilation of shopping lists.

The decision of some car manufacturers to issue their instructions to mechanics as a video pack rather than as a handbook might be taken to spell the end of any automatic link between industrialization and literacy. On the other hand, it is also the case that ever-increasing numbers of people make their living out of writing which is better rewarded than ever before. Schools are generally seen as institutions where the book rules – film, television and recorded sound have almost no place; but it is not clear that this opposition is appropriate. While you may not need to read and write to watch television, you certainly need to be able to read and write in order to make programmes.



Those who work in the new media are anything but illiterate. The traditional oppositions between old and new media are inadequate for understanding the world which a young child now encounters. The computer has re-established a central place for the written word on the screen, which used to be entirely devoted to the image. There is even anecdotal evidence that children are mastering reading and writing in order to get on to the Internet. There is no reason why the new and old media cannot be intergrated in schools to provide the skills to become economically productive and politically enfranchised.

There does seem to be evidence that there has been an overall decline in some aspects of reading and writing – you only need to compare the tabloid newspapers of today with those of 50 years ago to see a clear decrease in vocabulary and simplification of syntax. But the picture is not uniform and doesn’t really demonstrate the simple distinction between literate and illiterate which hadbeen considered adequate since the middle of the 19th century.

Nevertheless, there is a crisis in literacy population; and it would be foolish to ignore it. To understand that literacy may be declining because it is less central to some aspects of everyday life is not the same as acquiescing in this state of affairs. The production of school work with the new technologies could be a significant stimulus to literacy. How should these new technologies be introduced into the schools? It isn’t enough to call for computers, camcorders and edit suites in every classroom; unless they are properly intergrated into the educational culture, they will stand unused. Evidence suggests that this is the fate of most information technology used in the classroom. Similarly, although media studies are now part of the national curriculum, and more and more students are now clamouring to take these courses, teachers remain uncertain about both methods and aims in this area.



This is not the fault of the teachers. The entertainment and information industries must be drawn into a debate with the educational institutions to determine how best to blend these new technologies into the classroom.

Many people in our era are drawn to the pessimistic view that the new media are destroying old skills and eroding critical judgement. It may be true that past generations were more literate but – taking the pre-19th century meaning of the term – this was true of only a small section of the population. The word literacy is a 19th-century coinage to describe the divorce of reading and writing from a full knowledge of literature. The education reforms of the 19th century produced reading and writing as skills separable from full participation in the cultural heritage.

The new media now point not only to a futuristic cyber-economy, they also make our cultural past available to the whole nation. Most children’s access to these treasures is initially through television. It is doubtful whether our literary heritage has ever been available to or sought out by more than about 5 per cent of the population; it has certainly not been available to more than 10 per cent. But the new media joined to the old, through the public service tradition of British broadcasting, now makes our literary tradition available to all.

 


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