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VOCABULARY FOCUS. Ex. 1. Look at the words in the table below and fill in the appropriate boxes with their derivatives
Ex. 1. Look at the words in the table below and fill in the appropriate boxes with their derivatives.
| Verbs | Adjectives | Nouns |
| 1. | consumer | |
| 2. to fill | ||
| 3. | possible | |
| 4. to integrate | ||
| 5. | promotion | |
| 6. | existing | |
| 7. | competitor | |
| 8. to produce |
Ex. 2.Form all possible word combinations using the words of both columns.
| to undertake | goods and services |
| to enjoy to satisfy to anticipate to fill to develop to launch to look for to create to influence to design | needs products wants ideas program opportunity markets demand advantage research |
Ex. 3. Match up the words or expressions on the left with their definitions on the right.
| 1) distribution channel | a) all the companies or individuals involved in moving a particular good or service from the producer to the consumer |
| 2) to launch a product | b) an idea for a new product, which is tested with target consumers before the actual product is developed |
| 3) market opportunities | c) attributes or characteristics of a product: quality, price, reliability, etc. |
| 4) market research | d) dividing a market into distinct groups of buyers who have different requirements or buying habits |
| 5) market segmentation | e) places where goods are sold to the public – shops, stores, kiosks, market stalls, etc. |
| 6) packaging | f) possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services |
| 7) points of sale | g) someone who contacts existing and potential customers, and tries to persuade to buy goods or services |
| 8) product concept | h) collecting, analyzing and reporting data relevant to a specific marketing situation (such as a proposed new product) |
| 9) product features | i) to introduce a new product onto the marker |
| 10)sales representative | j) wrappers and containers in which products are sold |
Ex. 4. Complete the following definition of marketing, by inserting these verbs in the gaps below: design, develop, discover, identify, influence, satisfy, modify, persuade
Marketing is the creative process of (1) …… ing the needs and wants of perspective customers and (2) ... … ing them.
Marketers have to: (3) ... … or anticipate a consumer need; (4) … … a product or service that meets that need better than any competing products or services; (5) … … target customers to try the product or service; and, in the long term, (6) … … it to satisfy changes in consumer needs or market conditions. Marketers can (7) … … particular features, attractive packaging, and effective advertising, that will (8) … … consumer’s wants. Marketing thus combines market research, new product development, distribution, advertising, promotion, product improvement, and so on.
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