КАТЕГОРИИ:
АстрономияБиологияГеографияДругие языкиДругоеИнформатикаИсторияКультураЛитератураЛогикаМатематикаМедицинаМеханикаОбразованиеОхрана трудаПедагогикаПолитикаПравоПсихологияРиторикаСоциологияСпортСтроительствоТехнологияФизикаФилософияФинансыХимияЧерчениеЭкологияЭкономикаЭлектроника
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Results
Sales Volume RSP by channels for 5 years:
Marketing budget distribution between channels over 5 years is illustrated below: Budget distribution is highly dependent on channels policy and strategic decisions. Two first years are primarily devoted to Shocoladnica collaboration with associated advertising as well as event marketing and aggressive digital channel penetration. First retail chain entrance is conducted in the second year. The budget for Retail is gradually increasing every year. Digital channel, B2B and HoReCa clients from exhibitions and direct client search and B2B Gifting channel require stable expenditures every year.
The channel strategy allows us to achieve all the KPI for the project:
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