Animorphic

Animals continue to be used to help companies quickly develop equity in their identities by reflecting the particular positive attributes of an animal back onto the company. Although this is a tactic used more by small- to mid-sized companies, there are a few Fortune 500 companies that rely on it, too, such as Pacific Life's whale or John Deere's deer, recently rehoofed by Landor Design.

Although illustration styles vary widely, all of these logos rely on implied symbology.

1. Gardner Design for Blue Hat Media 2. Felix Sockwell for Peace 3. Alterpop for Paradox Media

Canted

How can you turn an unassuming geometric and make it remarkable? Cant it or wrap it onto a sphere, a task easily accomplished with a click of the house-not only by you, but by many other designers as well. Thanks to FreeHand and Illustrator, even very two-dimensional logo solutions can live in a faux 3-D world.

1. Cato Purnell Partners for Sydney Super Dome 2. Kontrapunkt A/S for Danish National Center For Development of Competence and Quality 3. Grapefruit Design forBoston Media Corporation