Wicker Balls

Globes continue to be a popular solution to represent the international affairs of a corporation, though I typically wince at a globe solution when it's the only tale a company has to tell. These solutions, on the other hand, can take on a degree of elegance and often represent the strength and complexity of the organization bonded by the woven layers. The French A & Company, for example, was masterful at combining the flagship colors of Total, Fina and Elf to help represent the merger of these three European petroleum giants.

1. A & Company for Total 2. Carbone Smolan Agency for Assurant 3. Landor and Associates fopr Pepsico 4. Fernandez Design for MetaDot

Weaves

A thread is just thread, but when woven together properly, the fibers become fabric. This is not too far from the premise of these logos. The deft weaving of linear elements brings intrinsic value and substance to the marks, and the interlocking lines add strength. This repetition creates rhythm which helps the eye complete the image. There is a certain refinement conveyed by the intricacy that goes unspoken. Lippincott Mercer takes this approach with its new identity for The Bank of New York, cleverly adopting the fine, engraved lines of international currency and financial documents to evoke the firm's global services.

1. Lippincott Mercer for The Bank of New York Traffic Safety Bureau 2. Marcus Lee Design for Secura Speed 3. Cato Purnell Partners for Hamburg Airport 4. TCrosby Associates for Lutheran General Health System

Whips

Gliding through the air from point A to point B, these logos may well be a genetic off-shoot of the dreaded "swoosh." Linear in form, whips arc through the air with a sense of destination in mind and seldom are they affected by gravity. Unlike the swoosh, which appears to be in infinite orbit, these logos show a definite start and stop. Landor's recent identity for Delta Airline's low-fare carrier Song portrays a bit of a playful nature as well. In an industry where the giant carriers must make a big statement, Song doesn't have to.

1. Landor and Associates for Song 2. Methodologie for Vendaria 3. Critheorian for Boomori 4. Trickett and Webb for Imperial War Museum