Particle Fields

There is an inordinate number of logos out there that contain a grid of dots or shapes. This is an effect that is easily accomplished with the computer, and it lends old favorites like circles and squares an entirely new wardrobe. Usually, the treatment affords a three-dimensional effect to the shape.

Many times, the particles are used to suggest bits of information or chaos being brought to order by the company. Strength is in the components being assembled. Or the particles have organized and taken on a fluid motion symbolizing direction of movement.

1. CDI Studios for Connection Power 2. Landor and Associates for Visteon 3. Methodologie for Glides International 4. Landor and Associates for Fortis

Prism

This is a variation of Transparency, a trend that emerged last year: The MSN butterfly is an excellent example. The concept of a prism could suggest that people are feeling more liberal with their views. Larger corporations, especially, are adopting a policy of greater and greater translucency in their operations, not necessarily because they want to, but because the public demands it.

This is a relatively geometric solution that takes advantage of advances in color printing and reproduction. These designs have hard lines, but their palette is brilliant and playful, a definite move away from the desaturated palettes we have become accustomed to over the past decade.

1. gardner design for Vizworx Photolab 2. Landor and Associates for Bank Danamon 3. Landor and Associates for Paxonix 4. Segura Inc. for XXX Snowboards