Post Apocalyptic

"It's the invisible sphere. The traditional globe has been vaporized and all that is left behind is the atmosphere." I wish I had said these words or named this trend, but all credit goes to the incomparable designer Miles Newlyn.

If you are global, the globe is not the message: It's what you bring to the globe. AT&T doesn't bring us a sphere. It brings us the connectivity to transcend geographic constraints. The same can be said of Wolff Olins' solution for BT. Watching the animation of this logo you get a sense of the world's continents and the symbolic coverage of communication. Both of these solutions take advantage of transparency to intensify the effect.

1. Wolff Olins and Rufus Leonard for BT 2. Cato Purnell Partners for Bank Direct 3. Brandia for INAS-FID 4. Interbrand for AT&T

Vivid

After a glance at this year's trends, a secondary trend stands out: color. This is not just color, but unabashed color. Not in all sectors but in many, the desaturated or one- and two-color palettes of the past have been pitched to the heap. Hues are more vivid, and many logos are represented by the full spectrum.

Events, destinations, and celebration lead this group, but bold application of color is showing up in more traditional fields like communications and banking, for example. Technological barriers that used to limit logo color for pure economic reasons have become less of a concern. Companies have a greater presence on the internet and TV, both of which have light-driven, luminous RGB environments at their disposal. We've simply become more accustomed to saturated color.

1. Gabi Toth for Villa Schneider 2. FutureBrand for Wines of Chile 3. Cato Purnell Partners for BenQ 4. Duffy & Partners for The Bahamas Ministry of Tourism